Hello! I am Sara Hebert... designer, marketer and podcaster.
Marketing is the art of storytelling. By living vicariously through others’ experiences, we can become more compassionate human beings, build better communities and transform our world.
My tools in achieving that goal are marketing, PR, social media, film and podcast production, web design/development and a big ole heart.
Travis StilesLead UX Manager, Gutcheck
“Sara has an amazing gift for invested, intentional, and incredible work in everything she does. While communicating, leading, designing, and building solid development tools for all types of organizations and community initiatives, Sara combines her skills with a great attitude to enjoy the work while exceeding everyone’s expectations.”
Judy WilliamsPresident, Williams Creative Group
“One of the most versatile, talented, dedicated and passionate individuals with whom I’ve ever worked. She has the rare combination of creative talent, professionalism and perseverance required to succeed in almost any job.”
Brandon OldenburgCCO, Moonbot Studios
“Sara is off-the-hook crazy talented: smart, kind, gifted, thoughtful. She is in a whole other stratosphere!!!”
William Joyce on Instagram
I began working with beloved filmmaker and author William Joyce in 2012, when I became marketing director at Moonbot Studios. Bill is eager to try new methods of distribution and after much encouragement decided to establish a social media presence in August 2015. Per my advisement, he began with Instagram (@heybilljoyce), allowing him the most comfort in sharing artwork in a highly-visual format. Fans rejoiced, gaining insight into his process and reveling in his reposts of fan art. Our most recent campaign focused on fans sharing their favorite childhood toys in support of Ollie’s Odyssey, his most recent chapter book.
By The Numbers:
- 13K+ followers
- 990 avg likes per post
- 100+ Favorite Toys From Fans
All Y’all Live Events & Podcasts
My co-founder, Chris Jay, and I began hosting live storytelling events based on The Moth in 2014. In only 2 years, our events have grown from 70 attendees to 300+, depending upon venue size. For live events, Chris and I curate stories on a chosen theme from our local community in Louisiana. Then, we select stories from the events for podcast episodes. Episodes garner 300-1,000+ listens each. Once a year, we donate all proceeds from a live event to a public good organization. We recently launched a new podcast, Stuffed & Busted, an irreverent podcast about food in the South.
Booksellers Randall Ross and Molly McCombs are the proprietors of Modernism101.com, an e-commerce website that sells rare and unusual design books and periodicals. Their existing website offered very little e-commerce support: no shopping cart, manual inventory maintenance, content updates that required editing of PHP files. I worked with them to overhaul the website using Wordpress, WP E-Commerce and Paypal, identified a reliable web server and email protocol replacement. Their workflow has never been smoother, allowing them to focus on acquisitions and marketing products.
Parish Taceaux Logo Design
Shreveport restauranter Jason Brady is known for his cadre of restaurants including Wine Country Bistro & Bottle Shops, Zocolo and Southern Fork Catering. His latest, Parish Taceaux, was in need of an iconic logo that would represent the super-hip, new taceaux (not taco) shop in downtown Shreveport. After a round of exploration referencing Hatch Show prints, western cowboy imagery and hand drawn typography, we settled on saint iconography. What would a patron saint of taceauxs look like? The result is the restaurant’s logo – St. Jason of Taceaux.
TCM Movie Camp
Social media monitoring should be a core component to all marketing strategies. Moonbot’s relationship with Turner Classic Movies began with a tweet from producer David Byrne, who mentioned he loved the work of Moonbot Studios. I discovered it thanks to social media monitoring. A year later, Moonbot co-founders William Joyce and Brandon Oldenburg were hosting TCM Movie Camp, a summer-long series of movies that inspired them to become filmmakers. To promote the series, I lead a small team to create 7 explainer videos and 5 infographics, released via Moonbot Studios and TCM’s social media.
- The Fantastic Flying Books of Mr. Morris Lessmore and The Numberlys – Cable TV premiere, available to 63MM+ homes.
- 1,300+ #TCMMovieCamp mentions
Moonbot Studios Film Festivals
Most filmmakers typically only have a single film on the festival circuit; however, at Moonbot Studios, we’ve had as many as three films competing simultaneously for top prizes. During my time at Moonbot, I was charged with film festival strategy, submissions, fulfilling all requirements, film traffic and promoting festival screenings. I’m proud to have secured 100+ film festival selections for Moonbot short films including Taking Flight, The Boy Who Learned To Fly, Dolby Presents: Silent, The Cask of Amontillado, The Raven, The Numberlys and The Fantastic Flying Books of Mr. Morris Lessmore.
The Best of the Circuit:
- The Numberlys won top prizes at 10 festivals and was among the 10 films shortlisted for the Academy Award® for Best Animated Short in 2015.
- Taking Flight, The Boy Who Learned To Fly and Dolby Presents: Silent have been selected as Short of the Week upon being released online.
Moonbot Studios Film Festivals
With a highly talented, small, in-house documentary team, I’ve produced 12 “behind the scenes” or “making of” documentaries about projects at Moonbot Studios. By working closely with project directors and producers, my team and I identified core stories about the process of making the studios’ work and turned those into highly-consumable 3-5 minute documentary films, which supported social media and public relations efforts at launch.
Some of my favs:
PDF Resume Download
Marketing Director @ Moonbot StudiosJUL 2012 – CURRENT
I coordinate all public relations, social media, merchandising and marketing efforts at the lunar base. By working closely with our team during development, I develop marketing strategies that ensure the success of our apps, films, books and video games. I have a proven track record of success with limited budget and resources: 1.3MM+ apps sold, 32MM+ film views, +200% social reach.
Producer/Host @ All Y'all MediaMAR 2014 - CURRENT
Created local live storytelling events, which are recorded and select stories are released as episodes of the All Y’all podcast, featuring true stories from our community in Louisiana. Producer and co-host of Stuffed & Busted, an irreverent podcast about food in the South. Responsible for hosting and planning live events, audio recording, engineering, editing, graphic design, ad sales and distribution. To listen to podcast episodes, visit allyallblog.com.
Senior Interactive Strategist @ Williams Creative GroupSEP 2009 - JUL 2012
Conceptualized, developed and implemented award-winning social media, website, public relations and advertising strategies for clients including the Louisiana Office of Tourism, Louisiana Seafood Board, TABASCO and more.
Graphic/Web Designer @ PraesesJUL 2008 - AUG 2009
Coordinated and developed web and digital media projects for clients. Business development. Developed Praeses’ print collateral for sales and marketing.
FreelanceOCT 2003 - CURRENT
Freelance design/development/consulting for nonprofit and commercial clients. Guest blogger for The Huffington Post and Pop + Politics.
MA, Digital Media Studies – University of Denver2006-2008
Thesis (Digital Memorialization: Collective Memory, Tragedy, and Participatory Spaces), Digital Media Outreach Center Coordinator.
BA, Studio Art, Communications: New Media – Centenary College of LA2002-2006
Magna Cum Laude, Honorary Maroon Jacket, KSCL Station Manager.